Breastfeeding is Back in Fashion with a Whole New Look by @JunoBlu

| October 6, 2013 | 0 Comments

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I’m going to be honest.  This post is mostly a copy/paste from a Press Release.  It’s not a sponsored post.  But – I am really hoping to work out a deal to do a giveaway.  If you would love that too, then share, okay?! I breastfed three babies at the same time, pumped, and supplemented with Neosure because my babies were so premature.  It’s was truly a 24/7 job! YES – 24 feedings DAILY – just them! That didn’t include the older kids, husband, and mom who also required meals and care.  Those triplets were also the birth of 24/7 Modern Mom™, as many of you know.
In a heartbeat I would have bought one of these bags! Oooohhhhhh, and I mean that! This is not really a purse/tote.  It is FREEDOM! It is freedom to feel chic and fashionable, while still being a breastfeeding mom.  In this modern world, many of us have to run back to work after just weeks of being home with our newborn.  What is a breastfeeding mom to do?  Well, those who choose to keep breast feeding have to pump.  I hated toting around a breast pump bag that was obviously, that!  Not only are these bags AMAZING – but I am calling the creators the “Triple Fab Moms!”  Because of these three more fabulous things you should know about them:
  1. This is a MOM-MADE product.
  2. This is a WORKING MOM made product.
  3. This is a BAY AREA working mom made product.

Oh – I really love them now! You all know I’m so asking to interview these mamas!  Also, be sure to cross your fingers about the giveaway! Remember, share 😉 And get a bag!  Feed the babies.

By:  Alicia Gonzalez

Because the Press Release said everything I want you all to know, here’s the copy & paste:

The brainchild of two working moms with a background in the design and fashion industries, Juno Blu today unveiled a line of eye-catching breast pump bags constructed with elegant yet durable materials, allowing mothers of infants to finally transport nursing and other everyday essentials in style.
Juno Blu founders Shannan Runner and Kelley Lehner are both designers and entrepreneurs from California’s Bay Area who were dismayed by the lack of fashionable options when it came to bags for breast pumps. Runner spent 15 years working in the interior design industry in New York City and San Francisco, while Lehner is the founder of the contemporary women’s footwear brand Klub Nico.
Showcasing designs that rival the high-end totes and clutches displayed in top fashion magazines, Juno Blu bags feature a vegan leatherette exterior that is resilient to wear, spills, and stains, as well as a wipe-clean lining. The centerpiece is a collapsible pocket, perfect for easy and discreet access to a breast pump, as well as thermo-insulated exterior pockets that keep breast milk cool for up to four hours.
Runner and Lehner said that they founded Juno Blu to provide more support to the growing number of mothers who are breastfeeding. According to the 2012 Centers for Disease Control Breastfeeding Report Card, breastfeeding rates continue to rise, with breastfeeding initiation among new mothers increasing from 74.6% in 2008 to 76.9% in 2009. This 2% improvement in initiation represents the largest annual increase over the previous decade.
“Like most new moms with a sense of style, Kelley and I were both astounded by the disconnect between the bounty of beautiful handbags out there and the utter lack of options when it comes to carrying a breast pump,” said Runner. “Juno Blu came out of our shared belief that women shouldn’t have to put their fashion sense on hold when they become new moms.”
“This is just the start for us,” added Lehner. “We are committed to creating more high-quality, stylish products that give women the much-needed boost of knowing that even while they’re juggling the demands of motherhood, they can still look terrific.”
The Juno Blu collection unveiled today three different bags available for purchase for $185 at www.junoblu.com. The collection includes:
– Esalen Tote ($185; 15″ wide x 11.5″ high x 7.25″ deep): This perfectly proportioned shoulder tote is easy to carry and features a convenient side pocket, making it a trendy staple for both the new and seasoned mother. Ideal for carrying to work, the park, or on a play-date. Available in Black Lizard, Multi-Color Snake, and Mushroom Ostrich.
Esalen Tote - Imgur
Nepenthe Tote ($185; 15″ wide x 11″ high x 7.25″ wide): Featuring a gold hardware finish, and adjustable shoulder strap, the fine detailing and rich texture of this exquisitely modern tote makes its essential and indiscernible. Reinforced rounded handles guarantee comfort, even when the spacious interior is loaded up with nursing and baby gear. Available in Black, Celadon and Mushroom.
Ventana Satchel ($185; 17.5″ wide x 6.5″ deep x 10.75″ high): The Ventana Satchel is the ultimate everyday breast pump bag, a sleek model ideal for the mom who prefers a beautiful yet minimal bag. Available in Cognac, Celadon, Mushroom, and Black.
Phoenix Pump Case ($28; 5.75″ wide x 5.5″ high x 4.25″ wide): The Phoenix Pump Case is a stylish and descrete carrying case for the breast pump that fits snuggly into all of Juno Blu’s breast pump totes and satchels. Available in the Juno Blu signature Celadon.
Committed to the health and wellbeing of moms and infants everywhere, Juno Blu donates a percentage of all sales to Best for Babes®, a non-profit organization mission is to Beat the Booby Traps® that prevent moms from achieving their personal breastfeeding goals.
About Juno Blu
Astounded by the lack of alternatives to toting around a big drab bag that screamed “breast pump”, founders and moms Shannan Runner and Kelley Lehner created Juno Blu to offer moms gear and accessories that not only work well but look fabulous. Constructed with elegant yet durable materials and featuring designs inspired by the high-end totes and clutches displayed in top fashion magazines, Juno Blu handbags feature a collapsible pocket, perfect for easy and discreet access to a breast pump, and thermo-insulated exterior pockets that keep breast milk cool for up to four hours. Juno Blu bags can also be used as a diaper bag, travel bag, or an everyday bag as a baby grows. Committed to the health and wellbeing of moms and infants everywhere, Juno Blu donates a percentage of all sales to Best for Babes®, a non-profit whose mission is Beat the Booby Traps® that prevent moms from achieving their personal breastfeeding goals. Based in the San Francisco Bay Area, Juno Blu was named a finalist in the 2013 Eco-Excellence Awards by Natural Child Magazine and highlighted in Fit Pregnancy’s August 2013 issue. For more information, visit www.junoblu.com.

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Category: Baby, Fashion

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