This is a sponsored conversation written by me on behalf of Comcast. The opinions and text are all mine. All opinions are my own. Congrats, Comcast Customers! This Is What You’ve Been Waiting For.
My family has been Comcast customers for years. In 2015, I had my first opportunity to partner with Comcast professionally. Since then, I’ve repeatedly said, I want to marry this company! You know, as in stay-together forever and ever and ever. Working with various teams within Comcast, I’ve learned so much about the company culture, values, inspirations, and how that translates to happy customers. They care about their clients. Not only are they the best at home entertainment, they are committed to diversity, community, and take a forward-thinking approach to service.
The absolute most impressive thing to me, about Comcast is their work-together approach as the foundation of everything they do. This is not a term I’ve heard them say. It’s who they are as an organization. They work with their customers, community, and even would-be competitors to find ways that not only benefit the brands, but to provide effortlessly enhanced and enriched customer experiences. One of my most important life philosophies is that together, we can make a difference. Comcast embraces this philosophy in the core of their existence.
Congrats, Comcast Customers! Comcast has just partnered with Netflix, Sling TV, Kids Central, and Primo TV for the most user-friendly experience, fully integrated into the beautifully bilingual XFINITY X1 system!
Here’s a little bit about what these partnerships mean for Comcast customers with XFINITY X1!
Comcast has given their customers a voice. Literally. A beautifully bilingual voice. The intelligent voice remote understands commands and questions in multiple languages. It understands English, Spanish, and even Spanglish! You can ask your XFINITY X1 remote what the weather will be like tomorrow! Find a show, a genre, switch back to a previous show, search for programming with a favorite actor, and so much more. They’re always making sure their Comcast customers are given a voice and being heard!
Netflix on X1
“We are excited to add Netflix to X1 and give our customers access to all the content they love in a way that has never been done before,” said Neil Smit, Chief Executive Officer, Comcast Cable. “Netflix has been a terrific partner, and our incredible teams of engineers and designers have come together to create an experience that is not only seamless and intuitive, but also lets viewers search and watch tens of thousands of movies, shows, specials and documentaries with the sound of their voice.”
Sling TV on X1
Providing culturally relevant content for diverse audiences and language groups, including Arabic, Chinese, Urdu and more, Sling TV will offer X1 customers easier access to Sling TV’s broad range of multicultural programming delivered over the Internet. Multicultural consumers are the fastest growing segment of the U.S. population, increasing by 2.3 million per year. Census projections show that multicultural populations will become a majority by 2044.
Kids Central and Primo TV on X1
Comcast carries over 160 independent networks, including many small, diverse, and international networks. In 2011, as part of Comcast’s commitments made in connection with the NBCUniversal transaction, Comcast agreed to launch 10 new independently owned and operated networks by 2019, eight of which will be minority-owned. Five networks have already launched, including El Rey (2013) and BabyFirst Americas (2012), which are primarily Hispanic American owned and operated; REVOLT (2013) and ASPiRE (2012), which are majority African American owned; and BBC World News (2011). Kids Central and Primo TV will be the next two networks to launch as part of this commitment.
“Kids Central and Primo TV’s unique focus on young bicultural Hispanics fill an unmet need in youth-oriented programming and further demonstrate our commitment to providing the best experience for bicultural Hispanic families,” said Javier Garcia, Senior Vice President and General Manager, Multicultural Services at Comcast Cable. “We believe that these networks will provide high-quality educational and entertaining content while infusing Latino culture into the experience.”
Kids Central is an English-language network consisting of age-appropriate programming with high educational value and entertainment standards that appeals to bicultural Hispanic viewers ages 3-7. In primetime, the network expands its audience with a block of family-oriented programming targeted to the whole family. Kids Central will provide both English and Spanish language video on demand content.
Primo TV is an English-language network that will appeal to bicultural Hispanic viewers ages 6-16 and consisting of age-appropriate programming with high educational value and entertainment standards. Primo TV will build off the proven track record of V-Me and V-Me Kids with diverse content such as animated series, adventure programming and STEM (Science, Technology, Engineering, Math) Awareness that will connect US Hispanics with their cultural roots. The network will also provide several video on demand content options.
Next month, I’m going to being sharing a few real and powerful examples of how Comcast is enhancing lives and helping to build bright futures for youth in many of our local communities. Someone grab me a tissue box! Be sure to come back next month (with your own box of tissues, of course) to learn more.
Do you encourage your children to watch multicultural content? Share your tips with us in the comments!
By: Alicia Gonzalez
This is a sponsored conversation written by me on behalf of Comcast. The opinions and text are all mine.
